Bowling Foch — one website, two faces, day and night

Context

Bowling Foch is fifteen lanes, a pool table and a foosball table opposite 1 avenue Foch, two minutes from the Étoile. The venue lives twice a day. In the afternoon it welcomes families, children's birthday parties and groups, no booking needed. In the evening it changes face: DJs, themed nights and after-work events, until 4 am on Fridays and Saturdays.

The website goes live in November 2026.

Problem

Two audiences looking for different things. A parent planning a birthday wants a price per child, what is included and a free date. Someone going out on Saturday wants the line-up, the evening prices and the atmosphere. One website had to serve both without one getting in the way of the other, and say at any moment whether the venue is open to the public.

What we did

A day and night switch

A Day / Night switch in the header of every page. By day, a cream background, a sans-serif typeface and the red of the pins; by night, a black background, red neon and a serif typeface. Every page has its counterpart on the other side: you go from the daytime prices to the evening prices without going back to the home page.

Birthdays and corporate events

The birthday package is laid out plainly: the price per child, what is included, the minimum number of guests. Slot requests are made online, with a calendar that shows availability and a total that updates as you fill in the form. Companies have their own path: team building, after-work events and private hire, with a quote request.

Practical information, kept current

A banner at the top of the page warns when the venue is booked for a private event. Today's opening hours come first, with directions, house rules and contact details. A Join us page takes job applications, and the website is available in French and in English.