The posters
One per night or per event, in the real formats: print, screen, story, post. Derived from the identity system, not redrawn each time.
Content produced every week, at the pace of your programming.
Posters, short videos, stories, posts. The editorial calendar follows the calendar of your nights, your menu, your events. Not the other way round.
What is delivered.
Steady production, in the venue’s identity, delivered before the date.
The short videos
Filmed on site or edited from your footage. Vertical format, subtitled, delivered within 48 hours after the event when it is a recap.
The stories and posts
Planned weekly from the programming. The copy is written in the venue’s voice, reviewed by you before publishing or published directly, depending on the mode you choose.
The calendar
A shared document: what goes out, when, on which channel. You see the month ahead; we see your programming changes.
The client’s calendar first, the editorial calendar second.
A club programmes three weeks out, a restaurant changes its menu by season, a venue sells a date two months ahead. The content follows that rhythm.
A typical week for a club
Monday: video recap of the weekend, delivered from the night’s footage. Tuesday: posters and stories for the following weekend’s nights, from the programming received. Wednesday to Friday: reminders, artists, practical information. Saturday: live stories if filming is planned. The following Monday, it starts again.
A typical season for a restaurant
One photo session per menu change, four or five a year. In between, scheduled posts about the dishes on the current menu, special hours, the terrace, private events. Replying to Google reviews is handled weekly in the same flow.
What happens when the programming changes
An artist cancelling on Thursday for Saturday is daily life in this trade. Because the poster is derived from an identity template, the new version goes out in hours, not days. The shared calendar is updated; nobody needs to phone.
What we do not promise
No virality, no follower target. What we do hold to: regularity, consistency with the identity, and hitting the dates. Those three things fill a room over a season, not one post that happened to do well.
How it works.
- 1
Setup
one weekAccess to the accounts, collection of the existing identity and footage, calendar for the first month.
- 2
Weekly production
every weekThe following week’s posters and posts delivered on a fixed day. Filming according to the events calendar.
- 3
Monthly review
every monthWhat worked, what did not, the programming for the month ahead.
The formats, and what each one does.
Every format has a job. We do not produce any to fill a grid.
The poster
It sells the night or the event. It exists in print, on LED screens, as a story and as a post, all derived from the same identity template. It is the format that carries the programming.
Brand identityThe short video
It proves the atmosphere. Night recap, behind the scenes, a dish being plated. Vertical, subtitled, cut short. Delivered within 48 hours when it is a recap — otherwise the night is already long gone.
The story
It reminds. Tonight’s hours, a table still available, the artist has arrived, last places. Ephemeral by nature, it is produced fast from the templates, and it points to the booking.
The post and the carousel
They establish. The month’s programming, a resident artist, a new menu, the team. This is the content that stays on the grid and makes the first impression on someone visiting the account.
What we produce.
Frequently asked questions.
Do you publish directly on our accounts?
Whichever you prefer: either we publish, or we deliver and your team publishes. In both cases, the accounts stay in your name.
Do we need to redo the identity first?
Not if it holds. If the posters do not look alike from one week to the next, we suggest starting with the identity system.
Do you come on site?
Yes for filming, in the Paris area. The rest is done remotely.
What happens if the programming changes at the last minute?
That is daily life in this trade. The shared calendar exists for it; a poster derived from a template is redone in hours, not days.
Programming to keep alive every week?
Send the link to your account and this month’s programming. We will propose a first calendar.