Website design in Paris, by a studio that runs its own software.

We design and build sites on Next.js, deployed on Vercel, that your team keeps up to date itself. No WordPress, no template, no outsourcing: the people who design the site are the ones who code it and who answer after launch.

What is delivered.

Six things, all included. Nothing hidden in an option.

The scoping

Before drawing anything, we list what the site must do: what a customer is looking for on arrival, what Google must understand, what your team must be able to change on its own. That document fits on two pages and serves as the content contract for the whole project.

The design

Desktop and mobile mockups, with your real copy and your real photos, never dummy text. Managers look at their site on their phone: the mobile version is designed first.

Development on Next.js

The site is coded from scratch, with no theme and no page builder. Every page has its title, its description, its structured data and its image alt text. The code belongs to you.

Deployment on Vercel

Global hosting, certificate, redirects from your old site, sitemap and robots file. We check load times on an average mobile network, not on the office fibre.

The publishing interface

You add a night, a dish, a piece of news from a phone. The fields are the ones you need, not the two hundred options of a generic CMS.

Training for your team

A one-hour session with the people who will do the updates, recorded for the next ones. You do not need us to change a date.

How it runs.

Five steps. In order of magnitude: 3 to 5 weeks for a brochure or event site, 5 to 8 weeks for a site with a self-service publishing interface. The firm schedule is set during scoping; these durations are not a contractual commitment.

  1. 1

    Scoping

    one week

    One interview, the list of pages, the existing content, the search intents. We leave with the design document and a schedule.

  2. 2

    Mockups

    one to two weeks

    Home page and main templates, mobile then desktop. Two rounds of feedback included.

  3. 3

    Development

    two to four weeks depending on the number of pages

    The site is coded, the content is loaded, the publishing interface is configured. You follow progress on a preview address.

  4. 4

    Acceptance and launch

    one week

    Page-by-page checks, redirects, performance, accessibility. Domain switchover on the agreed date.

  5. 5

    After launch

    a one-hour handover, then ongoing

    Training, monitoring of the first weeks of traffic, fixes. Then a maintenance contract if you want one.

What we do not do.

Three refusals, which are also three reasons to choose us.

No WordPress

A WordPress site needs plugins, security updates and PHP hosting that slows down on mobile. We deliver a static site served from a global network, with no database to hack and no plugin to renew.

No resold template

A bought theme imposes its structure on your content. We start from your pages and your search intents, and we design what is needed, nothing more.

No outsourced development

The people who present the mockups are the ones who write the code. There is no version lost in translation between the design and the launch, and you know who to call if something breaks.

Sites we have delivered.

Frequently asked questions.

How long does it take to put a site online?

In order of magnitude, 3 to 5 weeks for a brochure or event site, 5 to 8 weeks with a self-service publishing interface. The firm schedule is set during scoping, depending on the number of pages and on how ready your copy and photos are.

Will we be able to edit the site ourselves?

Yes. You add a night, a dish, a piece of news from a phone, without us. The fields are the ones from your trade, not those of a generic CMS.

Will the site rank well on Google?

The site is built to: one page per search intent, a proper heading hierarchy, structured data, load times measured on mobile. Ranking then depends on your content and your Google listing, which we help you keep up.

Who owns the code?

You do. The code repository and the hosting account are in your name. If you change provider, you leave with everything.

Do you handle maintenance?

Yes, on a monthly contract: technical updates, monitoring, small improvements. [terms to be added]

Do you work outside Paris?

Yes. Scoping and presentations happen over video. So does training, or on site in the Paris area.

A site to create or to rebuild?

Send the address of the current site, if there is one, and what bothers you about it. We reply within two working days with questions or a proposal.

Website design in Paris, by a studio that runs its own software — Swapp Studio